The results of this year’s survey show a quickening of observable trends in internet use, with many respondents adopting new tools and working methods to adapt to challenging shipping market conditions.
Mark Warner, business development director, ShipServ, who presented the results at the SmartShipping event in Singapore, said: “This survey is unique in the shipping industry and it highlights not just the increasing usage of the internet but also the tangible benefits it brings to end-users. While we expected to see the uptake of e-commerce grow, there were some welcome new developments. For example, there has been a fundamental shift in attitudes over the last 12 months as shipping industry users adopt the tools and methods of social media – such as mobile apps, reviews and ratings – into their daily business practices online.
“We have seen a very noticeable shift in attitude in the understanding of the benefits associated with e-commerce,” added Mark. “People are no longer asking why they should use it but asking how they can use it to gain the biggest advantage. This is a seismic change. ”
The full results of the survey can be downloaded atwww.shipserv.com/internet-use-survey-2011